Crayon went crazy on Twitter on Sunday night, March 15, 2026. The raw, insane, “someone take his phone” kind of nuclear, not the planned, PR-approved version. Not only were the tweets sloppy, but they have since been removed. They were precise. I’m curious as to whether he was intoxicated when he wrote those passages because of that particularity. Or is this how reality seems when it slips through the cracks?”Una gets $200 million, but don’t give me sheshe!”
“My mama die because of una!!!!!!!!”
“Tega highest criminal!!!!!!!!!”
“Rema won’t have any features for the next hundred years. I lost my star because of you.”
To be honest, this didn’t look good. Not for Crayon. For Mavin Records, no. Not for the Afrobeats company that has been marketing itself all over the world as a “family business” with Don Jazzy acting as the loving father figure. However, is that precisely what’s taking place in the industry? Given that “truth comes out as a joke” in Naija, is it possible that the joke is concealed in plain sight?
Let’s reexamine everything. when the indicators are visible.
The Cautionary Indications We Decided to Ignore
2022: Mavin’s “Fights”
Crayon referenced “fights” or disagreements at Mavin Records in passing during an interview in 2022. It was skimmed over at the time. Nothing out of the ordinary for a label that oversees several up-and-coming artists.
But now, looking back? The first crack was that. He did not go into detail. He didn’t have to. Because it’s not loyalty in this industry to say “we have fights” and then turn around and start praising the label. That’s media training wrapped in a gag order.
2023: Crayon Talks About Mental Health and Substance Abuse
Crayon said in public about how Baby Fresh, the Mavin in-house producer who found him, helped him overcome his drug addiction.
We praised his vulnerability at the time. We referred to it as “brave”. But what if personal demons weren’t the only cause of that breakdown? In an interview with Korty EO, he talked about how he felt when some of his songs didn’t work out and how he used drugs before quitting. He had a lot of support from Don Jazzy, Rema etc.
2024: Depression
In 2024, Crayon talked candidly about overcoming depression. His mother’s passing in July 2025 is also mentioned in reports. Now relate it to his deleted tweet: “My mama die because of una!!!!!!!!”
Did he mean that they killed her? No. However, this was partly due to the stress you created. Stress has a death toll if he was handling family medical issues while being refused funds, as he claims.
Was Mavin Records aware of his mother’s illness? Did they offer assistance? Give him cash? Or did they advise him to “wait for royalties to clear” as he observed her demise?
We’re not sure. since Mavin hasn’t mentioned anything.
The Rema Issue
Let’s discuss partiality.
Mavin’s golden child is Rema. “Calm Down” was the first Afrobeats song to reach one billion Spotify plays. At the age of 23, he sold out London’s O2 Arena. Due in great part to Rema’s international popularity, Universal Music Group acquired the bulk of Mavin Records in 2024. In a leaked (now-deleted) tweet, Don Jazzy acknowledged that he had made significant financial investments in Rema alone.
In the meantime, Crayon signed in the same year as Rema (2019), put out a strong debut album, had a viral hit, went on foreign tours, and continuously produced high-caliber music. However, he was constantly shadowed by Rema. The “other 2019 signee” is a constant.He’s always waiting his turn.
“Rema for the next 100 years no feature” was his removed tweet. “You took my star away from me” goes beyond simple jealousy. It’s the lament of a person who was promised the same infrastructure, push, and investment but only received a portion of it since the label chose to put all of its resources behind one venture.
Is that fair business, or is it exploitation under the garb of strategy?
The Funds That Don’t Add Up
Let’s discuss numbers. “Una collect 200 million dollars no give me sheshe!!!!!!!!” because Crayon did.
Is that number correct? Most likely not in a literal sense. However, market analysts believe that Afrobeats brought in $100 million worldwide in 2023. Just a small portion returned to Nigeria.
Following the Universal Music Group acquisition, Mavin Records is currently worth tens of millions of dollars. For overseas performances, performers like Rema and Ayra Starr fetch six-figure booking fees.
When it comes to streaming revenue, concert payouts, and royalties, the Nigerian music industry is infamously opaque.
The label receives a portion of the following under standard Nigerian label deals, particularly the 360 deals that Mavin is known to use:
- Revenue from streaming
- Fees for concerts
- Product Endorsements
- Rights of publication
Crayon’s share might have been as low as 10–20% once the label recovered costs if he had signed a typical 7-year contract in 2019 at the age of 22 (young, hungry, and with no leverage). Additionally, “expenses” is where labels get inventive. Before the musician receives any money, studio time, marketing, travel, music videos, and production fees are all subtracted.
When Crayon states, “una collect 200 million,” he may be referring to the total amount of money made via his partnerships, shows, and streams.
Is that against the law? No. Is it typical in the music business in Nigeria? Of course.
The Quietness That Communicates Volumes
Twenty-four hours after Crayon’s breakdown, on March 16, 2026, Mavin Records remained silent. Not a refutation. Not an explanation. Not even a “we wish Crayon well” press release.
Ayra Starr, Rema, and the other Mavin musicians? Quiet.
This quiet is abnormal. Banky W officially addressed Wizkid’s departure from EME. Both parties appeared in court and made comments during Kizz Daniel’s G-Worldwide dispute. Press releases and well wishes were sent out when Tiwa Savage left Mavin for Universal in 2019.
However, Crayon? crickets.
Why?
Let’s return to the initial query: Was Crayon under the influence when he sent those texts?
Perhaps. history of drug addiction. depression. sorrow for his mother. An emotional, impulsive spiral might have resulted from the combo. Remorse, legal counsel, or damage control from a hacked account could have been the reasons behind the erased tweets.
What if he wasn’t high, though?
What if, for the first time in seven years, he was being completely honest in those tweets?
What Takes Place Next?
Crayon is currently independent under Olodum Entertainment. “Baami,” his debut single, was released without any Mavin branding. He is unrestricted. But at what price?
What are your thoughts? Was Crayon merely in pain, or was he telling the truth? Please share your opinions below.
