When it comes to building anticipation, Davido is a maestro. Fans were all set for his new single to drop on the 31st, but there was one small catch, no one knew the exact time. As the hours ticked by, social media started buzzing. Where was the song? Had Davido forgotten? The suspense was building, and questions poured in. But in true showman style, Davido finally dropped the release time: 6:30 PM WAT.
Within a day of its debut, the single clocked in a whopping one million streams on Spotify, and it’s been riding the top of the charts ever since. “Awuke” wasn’t just an ordinary drop; it was a calculated, suspense-driven launch that kept fans and critics alike at the edge of their seats.
What’s brilliant about this release is the PR strategy woven into every beat of the rollout. The delay wasn’t just a delay, it was a spark for speculation.
Fans of other artists were on standby, seemingly ready to critique. Some even threw out conspiracy theories, wondering if Davido was attempting a “Wizkid” move with the delay in releasing the song. This blend of intrigue and uncertainty set the stage perfectly. While everyone was waiting for him to drop a shocker tweet about postponing the release date, Davido delivered that moment.
From where I stand, it’s a mix of great music and great strategy. AWUKE is a solid song that showcases Davido’s musical growth and undeniable star power. But beyond that, the suspenseful build-up was a masterstroke. The PR approach had fans guessing, critics on standby, and streams soaring.
So, was it all just clever marketing, or did the song live up to the hype? I’d say it’s both.
What do you think?
