In a recent interview with BET UK, Jada P, manager to global superstar Wizkid, opened up about the challenges of balancing motherhood, business, and public perception. While she proudly embraces her role as a mother, Jada emphasized that she is much more than the label often placed on her by the media.
Reflecting on Wizkid’s “Made in Lagos” YouTube Live performance during the lockdown, Jada described the event as one of the most remarkable productions she’s ever been part of. “I’m a mom first and foremost,” she said, while also crediting Sheniece for the idea that brought the live stream to life. The event, which connected fans globally during an isolating time, was a testament to the hard work of the team behind the scenes a team that Jada has been instrumental in leading.
However, despite these accomplishments, Jada revealed how her contributions are often overshadowed by reductive narratives. She recalled writing about Wizkid’s Grammy win for “Brown Skin Girl” and seeing the media reduce her role to “Wizkid’s babymama.” For Jada, this wasn’t just a headline, it was a reminder of how women in the industry are often boxed into personal roles, with their professional achievements disregarded.
“The narrative isn’t seen as you’re an entrepreneur, hardworking, businesswoman,” she said. “I’m titled as Wizkid’s baby mother. Not only am I a mother, but I’m a manager as well, and I’ve helped to build a legacy.”
Her words resonate far beyond her own story. It’s a familiar battle for many women who work alongside their partners or in male-dominated industries. Their efforts are frequently overlooked, with credit deferred or diminished under the guise of familial ties.
Jada’s story serves as an important reminder that women’s contributions to success whether in business, music, or other fields deserve proper recognition. Her work has helped to shape not only Wizkid’s career but also the global perception of Afrobeat as a cultural powerhouse.
In the end, Jada P isn’t just rewriting her own narrative; she’s challenging outdated stereotypes. The next time someone tries to reduce her role, they might want to remember this: she’s not just part of Wizkid’s story, she’s helping write it.
