Every so often, the music industry births a talent so undeniable that the world stops to pay attention. This time, all eyes are on Fido, born Awosika Olayemi Josiah, on September 21, 1997, in Matogun, Ogun State, Nigeria. Raised by a single mother, Fido’s story is one of resilience, determination, and the kind of raw talent that doesn’t just knock on doors, it kicks them wide open.
Fido’s love for music started early, singing his heart out in his local church choir. The church wasn’t just a sanctuary for worship; it became his first stage, where melodies planted the seeds of his future. When he wasn’t singing, he was helping his mom with her business, proving that before chasing fame, Fido understood the hustle.
While many saw him as just a talented boy from Matogun, Fido had bigger plans brewing. The breakout hit “Awolowo”, the track that has now catapulted him to stardom was a labor of love that started back in 2022. It took him two years to refine the song, demonstrating the patience and artistry that set him apart. Released in late 2024, “Awolowo” and captured emotions he felt at that moment, leaving fans to interpret the lyrics in ways that resonated with them personally.
But the magic didn’t stop there. Before his official debut, Fido honed his craft through freestyle collaborations with several artists, earning respect and credibility in the industry. Once “Awolowo” dropped, Fido backed it up with media-savvy interviews that amplified his reach, quickly making him one of Nigeria’s most talked-about new acts.
And now we have “Joy is Coming” which is currently the most talked about song since 2024, till now.
His influences? An eclectic mix of greats like Kendrick Lamar, Burna Boy, and Omah Lay. The remaining two? Well, let’s just say some things are better left a mystery.
Fido’s debut was so impactful that international record labels came calling, with London-based Heatwave Records leading the charge. Known for spotlighting artists from emerging markets, Heatwave co-founders Tyler Brown and Harold Serero have their eyes firmly set on Fido’s star power. With “Joy is Coming” claiming the top spot on Nigerian charts and gaining international traction, the label sees him as the bridge connecting West Africa’s vibrant music scene to global audiences.
And this is just the beginning. With an EP in the works and a growing fanbase, Fido’s story is shaping up to be one for the history books. But let’s pause for a moment to reflect on the deeper takeaway here. Imagine if Fido had given up on music a few years ago, shelving his dream for good. His journey is proof that purpose doesn’t always announce itself with a drumroll. Sometimes, it’s the quiet voice that says, “Try one more time.” Because what’s life if you don’t bet on your dreams? Fido did, and now the world is singing along.
